Our approach to distribution
The current market is very ‘hit-driven’. Getting the best results requires persistence, creativity and most of all a very good relationship with retail.
Easy Interactive is widely perceived as a reliable and trustworthy supplier. Our retail relationship, direct or through local distribution partners, is our most valuable asset.
- Worldwide network
Local expert distributors in more than 20 countries
- Full marketing Support
Weekly reporting on marketing activities
1st hand retail sell-through data available weekly / GFK data
- Innovative & flexible
Ability to act and adapt quickly and offer different propositions
- Excellent retail relationships
Direct or through local distribution partners
18 years of experience, under same management since 2001
- Medium size independent company
Lean and mean – little overhead means better deals for our partners
- Benelux specialist
Dedicated sales people in a tough, but lucrative market
Our publishing partners
Easy Interactive’s team has more than 18 years of experience in creating high profile product launches across the business and entertainment sectors.
We are one of the few independent leading distributors of PC and video games in Europe and can help bringing your products to European retailers in all key territories. Our focused and agile sales team lives and breathes the European market. This is where we are and that is what we know best.
Marketing & PR
We provide full marketing support on all of our titles. For each key title we write a specific market plan in order to prepare the market for the new release.We use:
- Excellent PR relations with both specialist and mainstream press
- Pre-order campaigns with key accounts
- Trade marketing
- In store marketing / point-of-sale / merchandising
- Online advertising
- Social media marketing
- Guerrilla marketing
LogisticsWe have our own 5000 square meters warehouse and distribution facility which gives us the flexibility to go the extra mile for our customers.
- Next day deliveries in the Benelux, 48 hours for Europe.
- Warehouse & storage
- Reverse logistics
- Product assembly / refurbishing / sealing
Easy Interactive has its own dedicated sales people in both The Netherlands and Belgium, offering full retail coverage in the Benelux market.
3 countries, each with its own characteristics, 2 languages and diverse and dense retail coverage make the Benelux a challenging and very competitive market.
With 10 years of experience, Easy Interactive is one of few independent publishers/distributors with a strong foothold in the Benelux market.